Purenur seeks to turn our children’s room into a positive learning environment through exclusive, good quality Arabic / English multilingual language learning and educational learning products. We would like teach our children the foundational Arabic language and Education that benefits them.

Welcome to Purenur! I am Umm Ibrahim, home-schooling Mum of 3, and the founder of Purenur. Since becoming a mother, I began the journey, as other mums do, of helping my children begin their learning journey.

Being in the professional field of creativity and design, I enjoy combining the skills I had developed with my passion for children's learning and textiles. With the birth of my first son, I decided to make him an Arabic alphabet blanket which I thought he would love, and couldn't find anywhere. This began after searching the stores, and online trying to find him children's items and home decor items that provide positive and engaging learning at home which would be fun, engaging, educational and of exceptional quality. It was difficult to find (as you can imagine!). I designed my first Arabic alphabet infused textile with fun traffic lights and cars. I printed and sewn his unique blanket. The design was fun, bright and colourful which I loved. The illustrated cars and lights are perfect to compliment a little boys room. I learnt so much since then and as we grow, our values stay the same. We aim to develop our products to best compliment kids learning spaces.

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